![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/ecca7235-71f9-48c1-95f6-97f36fce30be_rw_1920.png?h=376a2359f11199695fa18c11d5437163)
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/dba93f62-144d-4907-9e23-9e0c28492968_rw_1920.png?h=673a3472b5b9cd54d2d097a16368002e)
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/84184a17-f9c8-4bd1-b3f4-3b2afff31c1e_rw_3840.jpg?h=08e37be776b6c7c88560fd4cd57f7113)
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/88fe000d-05bd-47dd-a062-25ddbf407e64_rw_3840.jpg?h=e5e1600b0737d966b211ddb8cc9c938e)
The end-result of strategy work to reposition SketchUp in the marketplace, which created a guiding light for product & marketing developments.
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/132386af-403a-46ab-a13c-74a71f049f8c_rw_3840.jpg?h=c13cef061a7ebf16363abfce0d9da979)
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/dd0a7612-ebfd-440e-82fc-066765deb743_rw_3840.jpg?h=3d3fe5c00d74048c400a0e6cf322c5f5)
A focused look at our core-personas, helping identify the audiences that we needed to better tailor our marketing to.
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/b3ea5162-8233-4e32-af3e-294f321a79b7_rw_3840.jpg?h=ffb9a886a73f925171b6158c87f4fa10)
Logo usage & free-space guidelines
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/9d74b1d7-af40-4d56-ab59-453b26bccd01_rw_3840.jpg?h=eadbadbf79ed9f46850a6ca2c60588e7)
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/acca8017-0a49-4e4e-be10-1864320025e7_rw_3840.jpg?h=ae21ba048b4c188b41f7e3f374323661)
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/a0ec4034-544a-43f3-925e-8ac2266792d5_rw_3840.jpg?h=ac2f748307b890632a0f2b5f047cda69)
A expanded color palette of bright, happy colors.
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/7e52278f-5881-45cb-8b8f-93a1309bf1a4_rw_3840.jpg?h=bea484ffb9b25b18813436e4a8518ccd)
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/2641dd63-9557-469c-91b5-d6b6648e0f26_rw_3840.jpg?h=2b72baa35303634de7b7d2fa7a858e60)
The inclusion of hand-drawn elements
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/f71ae514-5400-4de7-89e1-75b91f178375_rw_3840.jpg?h=1f48fe6dd7ce2ea1fb48db76eba1fff1)
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/1d95e024-63f4-4a36-b6c8-2160b96cd993_rw_3840.jpg?h=bb616a7d3f45c6bc2867da43f29beef9)
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/4be95293-553b-44b6-a2e5-0a17ae044111_rw_3840.jpg?h=1c2f2390db4c926f472c1f9b90aab819)
Alignment grids to make sure things non-designers within SketchUp could create materials that always looked professional
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/eed25e7f-a388-42c0-8dea-a4997d17f226_rw_3840.jpg?h=e724fd43588306fde806b742b8a003d0)
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/ff3cadc8-ee72-4a36-bca4-4b7c98735561_rw_3840.jpg?h=b02e1bcd683c3b8282ebe57bf8084c34)
We incorporated elements from product UI to create imagery & text frames. These allowed our marketing to transition away from predominantly full-bleed imagery, allowing us to present designs in a new light.
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/3045bb8f-ac34-4eed-99fe-93a2b1523dc0_rw_3840.jpg?h=6d750ec3ab80c2e23274fd9ae87572ee)
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/91d98a58-18c5-46f3-bac6-54a7a039952b_rw_3840.jpg?h=cc42fe1b57467bec57c90bd624472d30)
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/059c8af3-1042-4517-84a6-50d148ec7a15_rw_3840.jpg?h=5b68ecdc4ed3bf5903c1f77cacc514f2)
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/16415ba3-9d44-479a-80e3-0460c4dfccba_rw_3840.jpg?h=3950148aaee2b478182b94172fddff52)
Visual guidance to be used by SketchUp's social media team.
![](https://cdn.myportfolio.com/e11cab43-9fb5-4d9c-af46-cba1326eb6f1/e3f72738-a76a-436b-9434-407502214a7e_rw_3840.jpg?h=c0e4329903a35beaae4b6515ba2286d5)