During my final chapter at SketchUp, I worked on designing an extensive new brand system, provided imagery & iconography design for a comprehensive website re-design, defined co-marketing guidelines and a led art direction on the production of their new brand video.
These tools were used to solidify SketchUp’s brand standards, helping unify their presence across a diverse product line, multiple mediums & formats, as well as international audiences.
Website designs: homepage imagery and various modules for their SketchUp for iPad offering.
SketchUp's Brand Video: I led the art direction and supplied models/assets for production, which was created in conjunction with Trollback, a prestigious NYC agency.
SketchUp's style guide & co-marketing guidelines – I helped create and distill a comprehensive design system into an actionable rule-book for employees, agencies & partners to follow.